Brand
Strategy
Our Mission
Waking up the world to a new way of clean.
Our Purpose
CleanBoss is disrupting the cleaning industry by challenging norms and redefining cleanliness in the home.
Unlike our competitors, we boldly use powerful nature inspired products, delivering truth and transparency about safety for families and pets.
This empowers everyday heroes to achieve a safe and spotless home while prioritizing the well-being of their loved ones.
Brand Personality
CleanBoss is….
Heroic
We are fearless and lead with determination, courage, and visionary thinking.
- Brave
- Optimistic
- Determined
Truth Telling
We are transparent with unwavering honesty, authenticity and integrity.
- Direct
- Confident
- Honest
Mavericks
We embrace bold and disruptive ideas,
push boundaries, and redefine the conventional.
- Witty
- Unpredictable
- Never Satisfied